Lech Sweatshirts & Hoodies

Lech, the swanky alpine playground where fur-trimmed fashion glides down the slopes alongside helmet-haired speed demons.

You’ll spot Austrians carving down the Schlegelkopf with unnerving precision, snowboarders cursing that flat section near Oberlech, and the occasional well heeled family debating which Michelin-starred restaurant they should après in that night.

We love skiing the legendary White Ring circuit and bragging about it over champagne at the Balmalp.

We're not so keen on the eye-wateringly priced coffee, the sudden realisation you’re on a red run that definitely feels like a black, and having your best downhill pose photobombed by an entire clan of royals on holiday. But, in Lech, if you’re not living your best high-altitude, high-society life, you’re doing it wrong.